Cool Friday sounds from Stan Walker out of New Zealand
Nice reminder - business is about collaboration not just competition.
Something to get Thursday afternoon moving - awesome effects from JEFF The Brotherhood
Continuing with the surfing theme, there are a lot of similarities between revenizing and surfing (especially surfing in New Zealand).
Revenizer is about helping entrepreneurs take on big challenges. Check out Garrett “GMAC” McNamara taking on a world record 90 ft wave in Portugal.
Some times revenizing is about collaboration - Australasian legends Paul Kelly and Neil Finn show how to do it.
Cold Specks definitely has some revenizing spirit.
Big brands dominate Black Friday. Small Business Saturday (November 24) gives consumers a chance to support independent businesses. If you have an AMEX card, you can get a $25 credit from American Express – see the details here. https://www.americanexpress.com/us/small-business/Shop-Small/
Success is not about one day though. We put together our top five Smart Tips to help small business grow online sales year round.
Smart Tip 1: Color is the primary purchase reason for 85% of shoppers
Color matters. Learn more about the importance of color from KISSMetrics. http://blog.kissmetrics.com/color-psychology/
Smart Tip 2: Mobile transaction price is 12% higher than desktop
Make sure that your site is optimized for mobile. Mobile usage is growing fast and they are big spenders. Check out this article from Mashable.
Smart Tip 3: Use free shipping thresholds above your average order value in increase order size
Free shipping is a big motivator so move up your threshold to encourage additional purchases.
Smart Tip 4: Up selling performs 20 times better than cross selling
Showing visitors similar more expensive products is much more effective compared with trying to get them to buy something additional.
Smart Tip 5: Opt in + auto responders gets 2x - 3x conversions vs a sales landing page
People like to take small steps to getting a visitor to opt in so you can build a relationship leads to higher sales over time compared with going for the sale right away.
Bonus tip for people who made it right through the post.
First impressions matter
A visitor judges your site within the first 0.05 seconds of visiting. Low visual complexity (take stuff out) and consistency with other sites in your category are key factors. What’s more, good first impressions improve satisfaction and have a positive impact that lasts for years. Check out this great post from Peep Laja.